Task 1. Research and planning
Rules and Regulations
Rights at work
Employee rights at work will depend on:-
- Employee statutory rights
- Employee contract of employment
Contract of employment cannot take away rights that employee has by law but if contract gives greater rights for employee than he/she has under law then contract applies.
There are special rules about the employment of children and young people.
Statutory rights
Statutory rights are legal rights based on laws passed by Parliament.
Unless they are in the group of workers who are excluded all employees will have the following statutory rights:
- the right to a written statement of terms of employment within two months of starting work.
- the right to an itemised pay slip.
- the right to be paid at least the national minimum wage.
- the right not to have illegal deductions made from pay.
- the right to paid holiday.
- the right to time off for trade union duties and activities.
- the right to paid time off to look for work if being made redundant.
- the right to time off for study or training for 16-17 year olds.
- the right to paid time off for ante natal care.
- the right to paid maternity leave.
- the right to paid paternity leave.
- the right to ask for flexible working to care for children or adult dependents.
- the right to paid adoption leave.
- the right to take unpaid parental leave for both men and women .
- the right under Health and Safety law to work a maximum 48-hour working week.
- the right under Health and Safety law to weekly and daily rest breaks.
- the right not to be discriminated against.
- the right to carry on working until you are at least 65
- the right to notice of dismissal
- the right to written reasons for dismissal
- the right to claim compensation if unfairly dismissed.
- the right to claim redundancy pay
- the right of a part-time worker to the same contractual rights
- the right of a fixed-term employee to the same contractual rights
Workers not entitled to certain statutory rights
- anyone who is not an employee, for example, an agency or freelance worker.
- employees who normally work outside the UK
- members of the police service.
- members of the armed forces.
- merchant seamen and share fishermen
- merchant seamen and share fishermen
- trainee doctors are not entitled to paid holidays and have to rely on their employment contract. They are also limited to working a 58 hour week, rather than 48 hours.
Rights under the contract of employment
The contract of employment is the agreement made between the employer and the employee. This could be in the form of a written agreement or what has been agreed verbally between them.
Illegal contracts of employment
- the employee gets all or part of their wages as ‘cash in hand’; and
- tax and national insurance contributions are not paid; and
- the employee knows they are getting paid in this way to avoid paying national insurance and tax.
Written statement of the main terms and conditions of employment
All employees are entitled to receive a written statement from their employer, within two months of starting work. The statement describes the main terms of the contract of employment.The statement has to give details about:
- job title
- wages
- hours of work
- holiday entitlement
- sick pay
- pension schemes
- notice
- grievance, dismissal and disciplinary procedure
Harassment and discrimination
Employees has rights not to be treated worse than other people at work because of their:- age
- disability
- pregnancy or maternity leave
- race
- religion or belief
- sex
- sexual orientation
- gender identity.
Source : http://www.adviceguide.org.uk
Sainsbury's - private sector
They commit to provide the right opportunities for all kinds of employees*, to make Sainsburys a great place to work.
*It shows that they'll treat people the same and won't discriminate them against sex, age, race, religion and etc.
They say that being good place to work is important because that's what customers care about.
Sainsburys website -Although they ask for date of birth, age plays no part in the selection process. Regrettably, applicants under 18 years of age cannot be employed for night shift replenishment, counters, warehouse, team leaders or petrol filling station positions, this is due to health and safety requirements. In addition to satisfy legal requirements all our members of management must be over 18 years of age.
Aplicants under 18 cannot be employed in some positions due to health and safety and legal requirements.
Sainsburys website - Applicants has to provide a document which shows their right to work in the UK. It can be British, UK colonies, EEA country or Switzerland passport or identity card; residents permit, a permanent residence card and etc.
Online communities
Sainsburys reserves theright to take action against any account at any time for any reasons. Reasonscould be – if information provided on registration is incorrect or shows thatperson who registered is less than 18 years old.
Customer’s rights
- Customer’s data is protected in the UK by the Data Protection Act 1998. The data they hold about customers will be processed lawfully and fairly and will be kept securely.
- Wireless Telegraphy Act 1967 says that if customers are buying any device to receive TV signals Sainsburys is required to notify TV Licensing authority and provide full details of the address where they’ll deliver TV.
Availibility
Descriptions and product information
Appearance of theirproducts may be different from they way it looks on their website and allmeasurements and sizes are approximate.
Delivery
Services
Cancellation, returns and refunds
Intellectual property
Barnardo's - NGO
Barnardo's is committed to providing equality of opportunity for the children, young people, families and carers with whom they work. They value and respect their diversity.
Barnardo's welcomes a diverse workforce and values difference in its staff and volunteers. In accordance with its Basis and Values. Barnardo's is working to create equal access to opportunities for paid employment and voluntary involvement. This is irrespective of:
- age
- disability
- gender reassignment
- marriage, and civil partnership
- pregnancy and maternity
- race
- religion and belief
- sex
- sexual orientation
- irrelevant offending background
- responsibility for dependents
- economic status
- or political values.
Barnardo's is committed to taking active steps to address and eliminate unfair or unlawful discrimination or prejudice where these are identified in the organisation's procedures or practices.
They commited not to discriminate their employees against any aspects and to create equal oppurtunities for their staff. If discrimination or prejudice happens they commit to take anything they can to eliminate them.
Photographs
Children in photographsare models and they don’t portray actual events.
Registration
Only people over 18 canregister with Barnardos website.
Use of website
Barnardos has the right to delete or move any material posted or appearing on Barnardos website.
Intellectual Property
Barnardos owns copyright and other intellectual rights : database rights, trade marks,design rights and other intellectual rights. It is allowed to use Barnardos websitefor personal, non- commercial use .
Modification of the Terms and Conditions
Barnardos may modify their terms and conditions at any time.
TFL (Transport For London)- public sector
Rewarding their employees - They not just simply provide competitive pay and benefits package, they aim to recognise individual and team success through perfomance related pay and bounuses.
Rewards may include:
- Free travel for employee and a nominated partner/family member on the Transport for London network
- 75 per cent discount on National Rail Season Ticket and interest free loan
- Minimum of 29 days annual leave plus public holidays
- Private healthcare discounted scheme
- Tax-efficient childcare payments
- Tax-efficient cycle-to-work programme
- Retail, health, leisure and travel offers including discounted Eurostar travel
Equality and inclusion
TFL website - Public transport plays a key role in opening up opportunities by providing access to education, employment and essential services. They are committed to improving transport in London by making it more accessible, safer and reliable.
They committed that they are reliable and either customers or their staff can trust them.
TFL website- TFL focuses on delivering a workforce that is representative of London's diverse communities.
TFL sexual orientation equality scheme ( this document provides information about the equality within lots of different groups of people that TFL is committed to promote) :
TFL is committed to:
● Promoting equality of opportunity
● Promoting good relations between different groups
and communities
● Eliminating unlawful discrimination
● Eliminating harassment
TFL has agreed to focus on challenging the discrimination that the following groups experience:
● Disabled people
● Women
● People from black, Asian and minority ethnic (BAME) groups
● Lesbian, gay, bisexual and transgendered people
● Children and young people
● People of faith and belief
It will also challenge discrimination against other groups that are potentially vulnerable to exclusion from public services, such as:
● Job seekers
● Lone parents
● People on low incomes
● People with caring responsibilities
● Refugees and asylum seekers
TFL committed to ensure equality of opportunity, eliminate discrimination and harassment that vulnerable groups of people may experience ( disabled people, women, asian, black people, lesbian, gay, bisexual and transgendered people, children and young people, people of faith and belief, job seekers, lone parents, people on low incomes, refugees and asylum seekers, people with caring responsibilities).
Disclaimer
TFL Tries hard to ensure that websites are functioning correctly and are as accurate as possible but this is not always achievable.
Links
TFL website may contain links to other websites over which TFL has no control. TfL is not responsible for the contents of these websites and doesn't guarantee that these links will work all of the time as they have no control over the availability of the linked pages.
Jurisdiction
These terms and conditions will be governed in accordance with the law of England.
Copyright
TFL owns copyright and other intellectual property rights such as : design rights, trademarks, patents. Any material provided on the TFL remains its property. It's allowed to use this material for user's own personal non-commercial use. Permission for any other type of use must be obtained.Privacy policy
TFL operates under a strict privacy statement and this statement explains that TFL may collect information about their website's users.Financial issues and Risks
I will now research: 1) what do Sainsburys, Barnardos and TFL organizations do about collecting payment; 2) how they manage these issues; 3) how do customers pay and get refunds; 4) what can be done to prevent fraud.
Sainsburys
Deliveries
- Standard delivery - costs £3.95, orders delivered within 3-5 working days Monday to Friday from 7am to 7 pm.
- Next day delivery - costs £4.95, orders delivered Monday to Saturday from 7 am to 7 pm. Orders must be placed before 2 pm to receive the order next day, orders placed on a Saturday, Sunday and Bank Holiday will be delivered one day later.
- Named day delivery - costs £4.95, orders delivered on the day of choice Monday to Friday on a selected half day slots.
- Saturday delivery - costs £4.95, delivered from 7am to 12pm or between 7am to 7pm.
- Click and Collect - is free, orders can be collected from selected Sainsburys stores, order is available to collect within 3-5 working days of placing order.
Click and Collect service
Customers have to bring order number, payment card that was used to collect order. Customers may want someone else to collect their orders. To prevent fraud, the person who was nominated has to bring order acknowledgment email, photographic ID belonging to them and the person's who made an order ID.
Returns and Refunds
- Returns are accepted within 28 days and will be refunded if the product is in good condition: in original undamaged packaging, with labels still attached and along with any free items.
- Refunds are made within 30 days to the debit or credit card on which the purchase was made.
- Sainsburys will not accept returns in following categories unless they are faulty: perishable goods, personal grooming products, ink cartridges, headphones, opened CD, DVD, Blue Ray, opened recording media, items that cannot be resold for health and hygiene reasons if they are already unwrapped or used.
- They could accept returns in exceptional circumstances but they'll charge cancellation fee of 20% of the purchase price.
- It is available to return grocery products at the time of delivery for any reasons, including the price of delivery.
- Returns are accepted in a limited number of stores.
Payment
- Payments are taken at the time they receive an order and once they have checked card details and stock availability.
- Payments has to be made with a valid credit or debit card.
- To prevent fraud, billing address and the address at which the card is registered must be the same.
- Personal information supplied will be validated against third party databases during the order process.
- Sainsburys website is HTTP secured.
- It is asked to create a password when registering.
Barnardos
Donations
- Direct donations online - using credit or debit card.
- Barnardos online shopping - buying Barnardos products online. Profits from purchases go straight to the charity.
- Customers can make regular donations or one off donations.
Fraud preventions
- Barnardos website uses a secure server. All information provided will be encrypted during transit over the Internet.
- It's asked to create a password when registering.
Payments
- To make a donations customers should choose Donation Amount, Frequency and Payment Day.
- Barnardos has been allocated three payment dates - the 5th, 10th and 20th of the month and customers has to choose from one of those days.
- If an error is made by Barnardos or customers bank or building society, customers are guaranteed a full refund.
- Customers can cancel a direct debit at any time.
- Frequency, amount and payment day can be changed by phone.
TFL
Charges
- TFL has the right to refuse to deal with a request that would cost more than £450.
- VAT will be charged on any fees calculated.
Payments
- Payments has to be made with debit or credit card.
- It is asked to create a password when registering.
- TFL website uses secure server.
Organisational structures
I will now 1) explain types of organisational structures and 2) research Sainsburys, Barnardos and TFL organisational structures.
3 types of organisational structures:
-
Hierarchical - this type of organisational structure has many different levels of employees and and levels above are responsible for levels below. The more levels of employees are in organisation the harder communication between them is.
-
Flat - organisational structure that doesn't have most of middle managment level and has only highest and lowest levels of employees. Communication within levels of employees is much faster than in hierarchical organisation, problems are solved more effectively.
-
Matrix - teams of employees with different skills and expertise, managers and staff are directly responsible for completion of project. This type of organisational structure is mainly used in specific projects.
Hierarchical - this type of organisational structure has many different levels of employees and and levels above are responsible for levels below. The more levels of employees are in organisation the harder communication between them is.
Flat - organisational structure that doesn't have most of middle managment level and has only highest and lowest levels of employees. Communication within levels of employees is much faster than in hierarchical organisation, problems are solved more effectively.
Matrix - teams of employees with different skills and expertise, managers and staff are directly responsible for completion of project. This type of organisational structure is mainly used in specific projects.
Sainsburys
This organisation's organisational sturucture is hierarchical. It has different levels of employees and higher levels are responsible for lower levels.
Board of directors:
Operating board:
Barnardos
This organisation's organisational structure is hierarchical as well. They have board of management, chief executive and higher levels of employees are responsible for lower level of employees.
Barnardos chief executive:
TFL
This organisation's organisational structure is hierarchical. They have chairman, managing director, chief executive and etc. Higher level of employees are responsible for lower level of employees.
TFL Board members:
TFL organisation chart 2012/13 with Gross Expenditure budget:
Job roles and functions
I will now research job roles and functions of Sainsburys, Barnardos and TFL organisations. I will look at two areas : Internet (e- Commerce) jobs, Business jobs.
Sainsburys
Functional areas:
- Customer Service
- Retail
- Marketing
- Trading
- Finance
- Human Resources
- Administration
- Payroll
Current vacancies in Sainsburys website :
Business Solutions Manager
Organisation : store support centre, businessPosition type : full time
- Qualifications needed - Masters Degree, Bachelors Degree or equivalent.
- Pay scale - competitive plus benefits
- Responsibilites / Duties - suppors effective business change by building and influencing relationships with and between senior stakeholder, support the business area in developing their strategic roadmap (1-5 years ahead) to identify opportunities for improved business performance and to extract maximum value from investments, manage the expectations of the relevant business area; ensuring that strategic requirements are realistic and aligned with the future direction and business needs given the constraints within IT and the business, manages the process of justifying, costing, estimating and planning for a programme and gaining commitment from all parties to proceed through an agreed business case, work closely with the Technology Planning function to develop the plans into a series of investment projects & programmes to produce a coherent 5 year IT roadmap for the business area. Work closely with IT Transformation and IT Delivery to provide a prioritised view of business demand. Work with the business to measure and realise the benefits and etc.
- Skills / Characteristics - Ability to quickly gain the confidence of the business and colleagues through good communication and influencing skills and acting as an advocate of IT both externally and internally.Understand the application of complex analytical techniques and is able to guide colleagues to apply analysis in a business context. To have a good knowledge of software development process improvement methodologies. To have an understanding of emerging trends and an ability to exploit innovative solutions.Track record of defining the IT roadmap for a business area to achieve the right business benefits. Track record of successfully implementing IT projects/programmes with large scale system work and balancing multiple priorities. Experience in working with product vendors to deliver agreed outcomes. Experience of Retail, FMCG or related sectors with knowledge of relevant processes and systems. Track record of successfully running facilitation sessions with senior stakeholders and etc.
Website content administrator
Organisation: store support centre, IT
Position type: full time
- Qualifications needed - graduate calibre
- Pay scale - competitive
- Responsibilities / Duties - to support the content and online trading managers in maximising the sales and profitability of the Online Groceries website through the effective management, creation and uploading of website content.
- Skills / Characteristics - a high degree of attention to detail, photoshop experience, passionate about e-commerce, PC skills – advanced excel preferred, problem solving, a credible communicator - able to influence at all levels, accountability for results.
General administrator
Organisation: store support centre
Position type: part time
- Qualifications needed - not specified
- Pay scale - £8,700-£11,000 per annum
- Responsibilities / Duties - To provide a comprehensive administration support service in a timely and proactive manner for the Regional Operations Manager
- Skills / Characteristics - competent user of Microsoft packages- word, excel, power point, outlook, excellent organisational skills, impact and influence skills, ability to network, excellent written and verbal communication skills.
Barnardos
Functional areas:
- Advertising and communications
- Children's services
- Finance
- Fundraising
- Human resources
- IT
- Supporter marketing
- Legacies
- Supporter Services
- Policy and research unit
- Retail
Current vacancies in Barnardos website:
Apprentice administrator
Organisation: business & administration
Position type: full time
- Qualifications needed - no specific qualifications are required but numeracy and literacy skills are essential.
- Pay scale - £3.68 / h
- Responsibilities / Duties - providing administrative support to Work Programme team. Arranging customer appointments by phone and letter. Noting diary appointments in skills trainer’s outlook diaries. Maintaining spreadsheets, updating customer’s computer case files. Ordering stationery, receipt and distribution of incoming mail.
- Skills / Characteristics - Ability to communicate verbally and in writing. Have good organisational skills. Ability to work as part of a team. Ability to handle sensitive and difficult information and respect confidentiality. Ability to communicate with a range of personnel including clients. An interest in information technology.
- Progress - may be assigned additional tasks depending on candidate.
Service administrator - LifeSkills training
Organisation: business and administration
Position type: part time
- Qualifications needed - well developed numeracy and literacy skills.
- Pay scale - £16,400 - £17,987 per year
- Responsibilities / Duties - To be responsible for ensuring the administrative support to a service or group of services is provided in an efficient and effective manner. Premises and facilities management, financial administration, service user records’ administration, production of management information, support and provision of secretarial services.
- Skills / Characteristics - numerate, accurate, methodical and analytical skills. Able to manage the workload appropriately, demonstrating efficiency and reliability, including meeting deadlines. Able to manage the office, service and staff in a confidential, innovative, adaptive and consistent manner. Capable of working in partnership with staff, positive team working. Able to work independently without direct supervision, demonstrating initiative when required. Able to delegate work effectively if applicable. Flexible and adaptable.
Brand marketing officer
Organisation: marketing
Position type: full time
- Qualifications needed - degree level or equivalent
- Pay scale - £25727 p.a.
- Responsibilities / Duties - Working with Brand Marketing Manager,
Children’s Services Marketing Manager and Assistant Director of Marketing, to effectively deliver high profile advertising
campaigns, develop and communicate brand strategy, provide marketing support
for colleagues and promote adherence to Barnardo’s corporate identity.
- Skills / Characteristics - knowledge of advertising production, knowledge of brand and corporate identity, excellent oral and written communication skills, ability to proofread promotional material.
TFL
Functional areas:
- Business analyst
- Commercial
- Engineering
- Finance
- Information management
- Project management
- Transport planning
- Quantity surveying
Current vacancies in internet and business areas I found in TFL website:
Senior Business Analyst
Organisation : finance
Position type : full time
- Qualifications needed - solid conceptual, analytical and quantitative skills (including Excel and SAP), e.g. through CIMA qualifications, or relevant degree.
- Pay scale - circa £53,000 (dependent on level of experience), plus benefits
- Responsibilities / Duties - producing papers and reports for the Finance Leadership Team, working with stakeholders, developing and maintaining appropriate reporting for TfL’s performance against budget and forecasts, developing and maintaining a real time tracker of TfL’s financial position, developing clear and timely guidelines setting out the requirements for the quarterly forecasting process, performance reporting ad scorecards, providing TfL-wide reporting of Cost Reduction activities ,working with finance and strategy teams across TfL in the production of scorecard outcomes for the Leadership Team and elsewhere in the organisation, developing TfL-wide Risk Management and associated reporting, working with business unit teams, managing a central source of financial reports and other appropriate information, deputising as appropriate for Principal Analysts.
- Skills / Characteristics - strong interpersonal and communication skills, experience in a business planning or performance analysis role, experience in analysing, evaluating and interpretation of financial and non-financial data, experience in using modern Finance/ERP systems.
IM Business Change Manager
Organisation : finance
Position type : full time
- Qualifications needed - knowledge of change Management tools, techniques and methodologies (excellent knowledge required); recognised Programme and Project Management methodologies.
- Pay scale - circa £55k + benefits
- Resposibilities / Duties - sponsoring business change management within IM, setting standards, sharing corporate requirements and best practice, and ensuring business change tools, processes and measures are embedded, appropriate governance arrangements are implemented, and championing key business change activities where improvements are required. Leading and co-ordinating Business Change activity across IM Programmes and Projects, providing direction, resource, guidance and coaching to ensure effective delivery and benefits realisation, and assurance of compliance with corporate requirements. Aid continuous improvement: working with the TfL PMO and the Governance Framework Board, taking a lead role in challenging the status quo, experimenting and doing things differently to ensure business change is delivered with impact and etc.
- Skills / Characteristics - Identifying business change goals and objectives, motivating and leading others towards their achievement through the adoption of appropriate behaviours, ability to communicate effectively, both orally and in writing, with people at all levels across the organisation and externally, skilled at facilitating others (at al levels) and encouraging them to do things differently (where this delivers efficiencies/ value) by sharing best practice from other organisations, enabling business change through IM delivery, ability to identify and articulate in a compelling way the need for change, proven ability to build effective working relationships, with people at all levels across the organisation and externally and to influence, ability to manage multi-disciplinary teams and interactions between suppliers, delivery teams and sponsors to deliver business change and effective performance on large-scale, complex IM programmes to achieve business benefits, proficient in measuring and mitigating risks around the implementation of business change.
Some of taken positions in TFL:
IT Commercial Manager
Role purpose : The IT Commercial Manager manages the day-to-day operation of principle IT contracts (e.g. managed services contracts) and their associated risks. The post will review the commercial terms of IT contracts for purchasing third party software and services. The post is responsible for the financial management, performance measurement, customer satisfaction and administration of these contracts. The post holder will be responsible for driving forward continued service improvements with a focus on commercial relationship management and delivering value for money.
Salary: £58,200 - £64,999
IT Director
Role purpose : The purpose of this role is to lead and control the provision of a reliable, cost effective and well integrated set of IT tools to support the delivery of Crossrail.
Salary : £150,000 plus
Marketing & Comms Manager
Role purpose : Works with the Director of Talent and Resources on organisational change, HR, skills and employment. Develop and implement the Crossrail’s Skills and Employment communications and marketing strategy. Ensure effective and timely marketing of the tunnelling academy, it services and opportunities.
Salary : £58,200 - £64,999
Funding
I will now explain the ways how people and organisations raise capital for business.
Ways of raising capital for business:
- Parents / Family. Bad point is that you haven't worked for it and money got easily are spent easily as well. Good points are that there's probably no/low interest and flexible repayment.
- Bank loan. Bad points are high interest - about 7%-8% and regular repayments - every month, so you can't delay your payments otherwise you'll get low credit rating which could cause problems in a future to get another loan, buy property and etc. Good points are that you keep equity of your business and that it's private, so no one has to know about that.
- Work / Savings. Bad point is that you risk to loose everything. Good point is that you earn the money you investing, so you are more concerned about the success of business.
- Investors / Venture capitalist. Bad points are that it's the same as working for other people, you loose independence. Good point of this is shared risk, so you risk to loose only the part you invested.
- Sponsorship. Bad points - needs contacts and a brand that could add a value. Probably won't work for new businesses as sponsors won't be interested in an unknown brand.
- Selling your possessions. Good point is that you can get your stuff back, on the other hand there's still bad point - you'll need to pay higher price than you got for selling them to get them back, so you'll loose some money. It could happen that in the future you'll still need to replace the stuff you sold so you should sell only that stuff that you never needed and never will.
- Loan shark. Bad points - extremely high interest with regular repayments, high risk of loosing lots of money. Probably the worst way to raise capital for business.
I wouldn't choose - definitely loan shark. It doesn't have any good points and too much risk.
Barnardos
Barnardos is NGO and this company's purpose is to help children but not to raise a profit.
They need money to help children and to support their operations. Ways they raise money :
- Donations - people can donate online, they can choose if they want to make regular or only single donations.
- Charity shops, online charity shops. They sell stuff that people donated for them and some items they made themselves. All the income is for children. They have to invest some money into premises, manufacturing costs, but it is essential to invest money into operations, otherwise they won't get any income.
- Fundraising events. They run different fundraising events and anyone can join them. Those events have only one purpose - to raise money for children. It's a good way to attract different people's attention from anywhere across the country and to make them donate their money.
Aims and Objectives
I will now research aims and objectives of three organisations and their websites.
What are aims? Something that you want to achieve in a long term.
What are objectives? Objectives are short term goals.
Reasons for setting aims and objectives
•Having aims and objectives gives
an organisation a strategy.
•Smart targets – they can be
analysed and it is easier to see what to do if anything needs to be done to
achieve them.
•If
you already set long term goals you can easily plan your short term goals.
•Positioning - It describes where
Organisation is in the market
•If a company has a competitor, it needs to
consider what it's competitor is doing right and wrong and do something about
it to change it
•Marketing - helps the
organisation to show itself as a distinctive brand from other companies
Sainsbury's
Organisation's aims
and objectives -
to be the consumer's first choice for food, delivering products of outstanding
quality and great service at a competitive cost through working faster, simpler
and together.
Website's purpose - to inform and to sell. In their website they provide information about their company - rules, recruitment, their commitments, business strategy and objectives, history and etc. Their website is not only for informing customers, it is also made to sell their products and customers can pay for them online - with credit or debit card. They provide online buying guides that help customers to make a right choice. Customers are offered a variety of products.
Barnardos
Organisation's aims and objectives - to challenge and support families, communities, society and
government, to make UK the best place in the world for children, focusing
specifically on young people whose well-being is under threat.
Website's purpose - to inform and to sell. They inform people about their organisation - who do they work, want to help, donate money for; their campaigns and fundraising events; what is their vision; rules; recruitment; history and etc. They also offer people to donate money online, they can choose if they want to make regular or only single donations and have to pay online as well - with debit or credit card.
TFL
Organisation's aims and objectives - to enable their stakeholders to hold TfL to account, to deliver better value for money to enable businesses and non-profit organisations to develop innovative applications using their data.
Website's purpose - to inform and to sell. Their website is to inform people about their organisation - company's rules, recruitment, future aims and etc. People can also buy travel cards, oyster cards or top up oyster cards online by paying with debit or credit card.
Website design features
I will now analyze three website's design features.
- Purpose
- Design features
- Usability
Sainsbury's
- Dominant colours - orange and white, contrasting colours, easy to read
- Logo is in a top left corner
- Purpose - to sell and inform. In their website they provide information about their company - rules, recruitment, their commitments, business strategy and objectives, history and etc. Their website is not only for informing customers, it is also made to sell their products and customers can pay for them online - with credit or debit card. They provide online buying guides that help customers to make a right choice. Customers are offered a variety of products.
- Lots of images
- Small amount of text, only important information written and most of it extends in new window
- Navigation - search bar, drop down menus, sitemap help to navigate
- Fonts used - tahoma, arial, sans-serif
Barnardo's
- Dominant colours - grey, green, white and black, contrasting colours and easy to read
- Logo is in a top left corner
- Purpose - to sell and to inform. They inform people about their organisation - who do they work, want to help, donate money for; their campaigns and fundraising events; what is their vision; rules; recruitment; history and etc. They also offer people to donate money online, they can choose if they want to make regular or only single donations and have to pay online as well - with debit or credit card.
- Fonts used - Georgia, Times New Roman, Times, serif, Verdana, Arial, Helvetica, sans-serif
- Lots of images
- Small amount of text, only important information written and most of it extends in new window; availability to choose text size which is good for visually impaired users.
- Social network buttons - YouTube, Facebook, Twitter. Helps to engage business and increase customer retention.
- Navigation - search bar, sitemap help to navigate
TFL - Transport for London
- Dominant colours - blue, white and black, contrasting and easy to read colours.
- Logo is in a top left corner
- Purpose - to sell and inform. Their website is to inform people about their organisation - company's rules, recruitment, future aims and etc. People can also buy travel cards, oyster cards or top up oyster cards online by paying with debit or credit card.
- Fonts used - Verdana, Arial, Helvetica, Sans - Serif
- Small amount of text, only important information written and most of it extends in new window; some browsers allow to change the default font and background colours and there is availability to choose text size which is good for visually impaired users. Information is also available in other languages which is good for foreign people.
- Social network buttons - YouTube, Facebook, Twitter. Helps to engage business and increase customer retention.
- Navigation - search bar, navigation bars, sitemap help to navigate.