Job roles and functions
I will now compare the main job roles and functions in Barnardos and
ASOS.com organisations.
Job roles and functions in both organisations are slightly different. They are different because their organisational structures are different. There are some particular functions and tasks, that one organisation need to do and other don't. Both of organisations have retail functional area - they both sell something and that's the way they raise money. But only Barnardos has "Children services" functional areas, because Barnardos is a charity organisation providing money and care for children, tehy work not for profit and Asos is completely different - they are selling clothes for men and women and they work for profit.
Job roles and functions in both organisations are slightly different. They are different because their organisational structures are different. There are some particular functions and tasks, that one organisation need to do and other don't. Both of organisations have retail functional area - they both sell something and that's the way they raise money. But only Barnardos has "Children services" functional areas, because Barnardos is a charity organisation providing money and care for children, tehy work not for profit and Asos is completely different - they are selling clothes for men and women and they work for profit.
ASOS.com
PLC is a global online fashion retailer which is established in June 2000.
ASOS.com
Functional Areas
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IT
•
Marketing
•
Retail
•
Corporate
Functions
•
Customer Care
•
Logistics
and Supply Chain
•
Production
•
Ecommerce
Barnardo’s is a children’s charity organisation founded by Thomas
Barnardo in 1867.
Barnardo’s
functional areas
•
Advertising and communications
•
Children's services
•
Finance
•
Fundraising
•
Human
resources
•
IT
•
Supporter marketing
•
Legacies
•
Supporter Services
•
Policy and research unit
•
Retail
Functional Area
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ASOS .com
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Barnardo’s
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IT
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The
technology team is responsible for all the websites and applications that
power ASOS.
IT
department work across engineering, enterprise and analytics and all the
stuff that brings ASOS to life.
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The IT
department's mission is to source and deliver excellent-value IT operations
and services, deeply understand the needs of the business and in partnership,
deliver appropriate business solutions and deliver strategic insight and
leadership to Barnardo’s, based on their understanding of technology and the
connected economy.
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Marketing/ Advertising
and communications
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ASOS is
also an independent media owner where they have dedicated commercial team
working with a selection of advertisers.
The
marketing department is responsible for the customers interest, passion and
taste. They need to be ahead when it comes to innovation, fashion and
creativity.
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This department is responsible for the
communication that public receives about Barnardo's organization.
This communication comes through the regional,
national and local press, advertising campaigns or through the official
Barnardo's website.
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Retail
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The
Retail department source, select, buy and sell the fabric, garments,
jewellery, handbags, shoes, beauty and the list goes on.
Menswear & Womenswear Design responsible for
100% of ASOS range, their role is to give the trend and style the customer
wants.
Merchandising help to develop and select ASOS
range and make sure they have the right products, the right quantities and at
the right price.
Buying team focus
on developing and delivering a range that pushes the boundaries and meets the
needs of the customer.
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There
are over 450 Barnardo's shops in the UK which sell donated items of clothing
as well as accessories, quality home ware, books CDs, DVDs and much more.
They
sell a big range of gift wrap and cards. Their shops raise valuable funds
each year to help improve the lives of vulnerable children.
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Corporate functions
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The Corporate Functions is fundamental in
supporting the business. It is responsible for managing the accounts, looking
after the customers and keeping everything in check.
•
Legal Team – almost everything ASOS do needs legal review;
clothing design, consumer’s issues, importing law, employment issues, etc.
•
People Team (HR) –
is responsible for spotting great
people who share ASOS’s vision, passion and values.
•
Finance Team – controls the cash within the business.
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Customer care
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Customer Care offer help, advice and support to customers
but also responsible for reviewing orders to making sure customers are
protected when they shop to ASOS.
•
This department is
on hand 24/7 from email to social media to offer care to all customers from
around the globe. For them it’s about making the whole customer journey as
seamless as it can be.
|
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Logistics and supply chain
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This department makes sure their product gets to
where it needs to be, when they say it’s going to be.
•
Logistic – is all about getting things to the right
place at the right time.
•
Supply Chain – manage all products, storage and delivery in the
warehouse.
•
Delivery Solution
Team – make sure that every item is delivered
on time and in perfect condition.
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Production
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Production is made up of a number of areas that
all feed into making ASOS.com like:
Sample Receive department is responsible for
managing the journey for up to 2000 sample every week.
Retouching team make sure all ecommerce imagery is
perfect before anything goes live in the site.
Shoot Operation keeps everything running smoothly,
on time and on schedule.
Copy department makes copy for around 400 products
a day. The team creates product description and defines brands across the
site.
Still Studio uses still life photography to shoot
bags, shoes, accessories and jewellery.
Men's Wear & Woman’s Wear Studio creative team
prepares, style and photograph the products and models.
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Ecommerce
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This department is all about finding new ways to improve
the customers shopping experience which is split into four section:
•
Fashion Finder – it’s a community platform showcasing the world’s
best fashion from ASOS and selected retailers.
•
Marketplace – support the sellers on the site and edit the
site’s content with section like blogs and People’s Runway.
•
User Experience – aim to produce an online fashion experience like
no other.
•
Analytics – help to understand where the customers are
coming from and what they do when they are on the site.
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Children's services
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Barnardo's has a wide range of children’s services
to offer in the UK.
Those services range through family support,
keeping children safe, physical and emotional health, learning opportunities,
community development and different youth services.
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Finance
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This
department is involved in activities such as financial processing, playing a
key role in formulating the financial strategy of the charity.
They
prepare the annual budgets and statutory accounts, information which is of
critical interest to the charity's donors and general public, and they also
liaise with tax authorities and other statutory regulators.
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Fundraising
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This department’s mission is to help achieve, that
children in the UK has a childhood free from poverty, abuse and
discrimination.
Their fundraising teams include corporate
fundraising, trust fundraising, special events, legacies, community
fundraising and direct marketing.
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Human resources
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The
Human Resources team provides specialist advice on issues such as employee
relations, employment law, pensions, discipline and grievance .
They
also provide professional support in the areas of recruitment, equal
opportunities and diversity and policy development.
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Policy and research unit
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The
Policy and Research Unit’s mission is to improve the lives of children
through influencing public policy and practice.
The unit
is made up of policy, parliamentary and research professionals working across
the UK to support evidence based practice and policy change.
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Legacies
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The
legacies team is a dedicated group of eight people dealing with all aspects
of legacy giving, from making a pledge through to receipt of the gift.
They aim
to talk to more people about remembering Barnardo’s by way of a legacy gift,
and they also build and maintain relationships with supporters who have already
pledged a gift in their will to Barnardo’s.
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Supporter marketing
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The team
is responsible for one of the biggest income targets within Barnardo's and is
a key team within the Communications section.
They are
responsible for recruiting new donors to the charity through direct mail,
telemarketing and e-marketing, face-to-face fundraising. The team also has
responsibility for retaining existing donors and creating life-long
Barnardo's supporters.
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Supporter Services
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The
Supporter Services Department is responsible for the processing and
reconciliation of Barnardo’s voluntary income.
They are
also responsible for making sure that Fundraising and Marketing are kept
abreast of UK data protection regulations and associated regulations related
to supporter care, supporter care and participating in advisory groups.
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