Wednesday, 15 May 2013

Extension task 6.

Job roles and functions




I will now compare the main job roles and functions in Barnardos and ASOS.com organisations. 
Job roles and functions in both organisations are slightly different. They are different because their organisational structures are different. There are some particular functions and tasks, that one organisation need to do and other don't. Both of organisations have retail functional area - they both sell something and that's the way they raise money. But only Barnardos has "Children services" functional areas, because Barnardos is a charity organisation providing money and care for children, tehy work not for profit and Asos is completely different - they are selling clothes for men and women and they work for profit.

ASOS.com PLC is a global online fashion retailer which is established in June 2000.

ASOS.com Functional Areas

         IT

         Marketing

         Retail

         Corporate Functions

         Customer Care

         Logistics and Supply Chain

         Production

         Ecommerce



Barnardo’s is a children’s charity organisation founded by Thomas Barnardo in 1867.

Barnardo’s functional areas

         Advertising and communications

         Children's services

         Finance

         Fundraising

         Human resources

         IT

         Supporter marketing

         Legacies

         Supporter Services

         Policy and research unit

         Retail



Functional Area
ASOS .com
Barnardo’s
IT
The technology team is responsible for all the websites and applications that power ASOS.
IT department work across engineering, enterprise and analytics and all the stuff that brings ASOS to life.
The IT department's mission is to source and deliver excellent-value IT operations and services, deeply understand the needs of the business and in partnership, deliver appropriate business solutions and deliver strategic insight and leadership to Barnardo’s, based on their understanding of technology and the connected economy.
Marketing/ Advertising and communications
ASOS is also an independent media owner where they have dedicated commercial team working with a selection of advertisers.
The marketing department is responsible for the customers interest, passion and taste. They need to be ahead when it comes to innovation, fashion and creativity.
This department is responsible for the communication that public receives about Barnardo's organization.
This communication comes through the regional, national and local press, advertising campaigns or through the official Barnardo's website.
Retail
The Retail department source, select, buy and sell the fabric, garments, jewellery, handbags, shoes, beauty and the list goes on.
Menswear & Womenswear Design responsible for 100% of ASOS range, their role is to give the trend and style the customer wants.
Merchandising help to develop and select ASOS range and make sure they have the right products, the right quantities and at the right price.
Buying team focus on developing and delivering a range that pushes the boundaries and meets the needs of the customer.
There are over 450 Barnardo's shops in the UK which sell donated items of clothing as well as accessories, quality home ware, books CDs, DVDs and much more.
They sell a big range of gift wrap and cards. Their shops raise valuable funds each year to help improve the lives of vulnerable children.
Corporate functions
The Corporate Functions is fundamental in supporting the business. It is responsible for managing the accounts, looking after the customers and keeping everything in check.
         Legal Team – almost everything ASOS do needs legal review; clothing design, consumer’s issues, importing law, employment issues, etc.
         People Team (HR) – is responsible for spotting great people who share ASOS’s vision, passion and values.
         Finance Team – controls the cash within the business.
Customer care
Customer Care offer help, advice and support to customers but also responsible for reviewing orders to making sure customers are protected when they shop to ASOS.
         This department is on hand 24/7 from email to social media to offer care to all customers from around the globe. For them it’s about making the whole customer journey as seamless as it can be.
Logistics and supply chain
This department makes sure their product gets to where it needs to be, when they say it’s going to be.
         Logistic – is all about getting things to the right place at the right time.
         Supply Chain – manage all products, storage and delivery in the warehouse.
         Delivery Solution Team – make sure that every item is delivered on time and in perfect condition.
Production
Production is made up of a number of areas that all feed into making ASOS.com like:
Sample Receive department is responsible for managing the journey for up to 2000 sample every week.
Retouching team make sure all ecommerce imagery is perfect before anything goes live in the site.
Shoot Operation keeps everything running smoothly, on time and on schedule.
Copy department makes copy for around 400 products a day. The team creates product description and defines brands across the site.
Still Studio uses still life photography to shoot bags, shoes, accessories and jewellery.
Men's Wear & Woman’s Wear Studio creative team prepares, style and photograph the products and models.
Ecommerce
This department is all about finding new ways to improve the customers shopping experience which is split into four section:
         Fashion Finder – it’s a community platform showcasing the world’s best fashion from ASOS and selected retailers.
         Marketplace – support the sellers on the site and edit the site’s content with section like blogs and People’s Runway.
         User Experience – aim to produce an online fashion experience like no other.
         Analytics – help to understand where the customers are coming from and what they do when they are on the site.
Children's services
Barnardo's has a wide range of children’s services to offer in the UK.
Those services range through family support, keeping children safe, physical and emotional health, learning opportunities, community development and different youth services.
Finance
This department is involved in activities such as financial processing, playing a key role in formulating the financial strategy of the charity.
They prepare the annual budgets and statutory accounts, information which is of critical interest to the charity's donors and general public, and they also liaise with tax authorities and other statutory regulators.
Fundraising
This department’s mission is to help achieve, that children in the UK has a childhood free from poverty, abuse and discrimination.
Their fundraising teams include corporate fundraising, trust fundraising, special events, legacies, community fundraising and direct marketing.
Human resources
The Human Resources team provides specialist advice on issues such as employee relations, employment law, pensions, discipline and grievance .
They also provide professional support in the areas of recruitment, equal opportunities and diversity and policy development.
Policy and research unit
The Policy and Research Unit’s mission is to improve the lives of children through influencing public policy and practice.
The unit is made up of policy, parliamentary and research professionals working across the UK to support evidence based practice and policy change.
Legacies
The legacies team is a dedicated group of eight people dealing with all aspects of legacy giving, from making a pledge through to receipt of the gift.
They aim to talk to more people about remembering Barnardo’s by way of a legacy gift, and they also build and maintain relationships with supporters who have already pledged a gift in their will to Barnardo’s.
Supporter marketing
The team is responsible for one of the biggest income targets within Barnardo's and is a key team within the Communications section.
They are responsible for recruiting new donors to the charity through direct mail, telemarketing and e-marketing, face-to-face fundraising. The team also has responsibility for retaining existing donors and creating life-long Barnardo's supporters.
Supporter Services
The Supporter Services Department is responsible for the processing and reconciliation of Barnardo’s voluntary income.
They are also responsible for making sure that Fundraising and Marketing are kept abreast of UK data protection regulations and associated regulations related to supporter care, supporter care and participating in advisory groups.

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