Unit 10 p4
Preparing to make personal sales
I will now explain how to prepare for personal sales.
Preparing for sales is necessary to make a successful sale.
Having good product or service knowledge is very important to success. Good
service/product knowledge makes sales person look reliable and competent so it
increases the possibility of sale. A sales person should know: when products in
store were released, the specifications and features of products/services, advantages
and benefits of services/products and the pricing structure.
Health and safety and preparing the sales area are very
important things as well. The environment of sales should be safe and tidy so customers
and staff both feel comfortable. Before customers enter the store the following
should be done: checking display models for faults, ensuring isles are clear, ensuring
toilets are clean and stocked with soap etc., ensuring fire exits are not
blocked, ensure if any spillages are signposted and cordoned off.
Sales person should consider what impression they are making.
If sales person is not looking presentable and tidy, customer will probably
look for another person to consult with. A sales person should: comply with company
policy and wear formal and clean clothes, not wear black shoes and white socks,
shower before work, iron shirts or blouses, wear deodorant, make sure you have
fresh breath and cover up tattoos.
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